GPT-5 wasn’t the breakthrough everyone expected. It was more of a reality check. After two years of development, OpenAI delivered incremental improvements that signal a fundamental shift in AI progress. The Scaling Wall The core assumption driving AI investment, that bigger…
How Algorithms Are Reshaping Media’s Power Structure
Why it matters: Social platforms have upended traditional media hierarchies, creating new winners and losers based on algorithmic logic rather than institutional credibility. The big picture Legacy media outlets that dominated the open web now compete on uneven ground where digital-born…
Perplexity’s publisher pitch exploits industry desperation
Why it matters: Publishers facing traffic declines are considering partnerships with the AI company that allegedly stole their content for years. Perplexity is positioning itself as “publisher-friendly” with a new revenue-sharing model tied to its Comet browser, just as major outlets…
Mid-Sized Agencies at a Crossroads in the Era of Super-Consolidation
We are entering an era of unprecedented global consolidation. The planned Omnicom-IPG merger, Publicis overtaking WPP, and Dentsu’s openness to acquisition are reshaping the landscape. What was once the ‘Big 5’ is quickly becoming the ‘Big 3’. With WPP further consolidating…
Paramount-Warner Merger Bid: Media’s Answer to Big Tech Dominance
Paramount Skydance is preparing a majority cash bid for Warner Bros. Discovery, backed by the Ellison family, in what would create Hollywood’s latest mega-merger designed to compete with Big Tech giants. Why it matters: At a time when Big Tech has…
Content Governance: The Strategic Imperative for Media CEOs
A wave of regulatory action is reshaping global media: 25 OTT platforms banned in India for content violations, the EU’s Digital Services Act triggering 86 enforcement actions in year one, and the FTC opening investigations into major streaming platforms’ data practices…
How GCCs Are Reshaping India’s IT Industry
Global Capability Centers have evolved from cost centers into strategic innovation engines, owning IP, building platforms, driving transformation. This shift is crushing traditional service providers as multinationals insource premium work. TCS’s workforce reduction signals industry-wide realignment. Legacy headcount models are dying…
The media industry is at an inflection point
A discussion on the ethical considerations and data privacy issues surrounding AI applications
Media is not just another industry. It is built on trust, nuance, and deep cultural intelligence. Media demands not only operational excellence but also a profound understanding of audience behaviour, language, and context: across geographies, formats, and platforms.
Yes, AI solutions are becoming increasingly accessible to businesses .
Global Capability Center: Mid-Sized Media Companies’ Missing Link
Yes, AI solutions are becoming increasingly accessible to businesses .